We believe that there is beauty everywhere in the world as long as you’re looking for it. Adding sparks of beauty to people's everyday life through our wearable pieces of art drives our purpose. We are not just a jewelry company but a belief in a creative process.

Many generations of crafting and shaping led us here. Our expert jewelry designer Jirair Dylan is a third generation jewelry designer. Our lineage traces back from Addis Ababa Ethiopia, to Beirut Lebanon, to finally arriving on U.S. soil in the 1970’s. Jirair holds a degree in Jewelry Design and Technology and is also a certified applied jewelry professional from the Gemological Institute of America in Carlsbad, CA.  Although he is a third generation jeweler, he is the first of his family to hold these designations.

We are a designer jewelry brand created in Carlsbad CA and based out of Ventura County CA. Founded in 2021 and spearheaded by the Guezoumian brothers who emerged from a long lineage of jewelry creation.